CVS Bag Inserts

Breakthrough media clutter with an exclusive high-impact direct marketing tactic to efficiently generate new customers. CVS stores sell prescription drugs and a wide assortment of general merchandise, including convenience foods, photo finishing, personal care, and beauty products. Five million retail customers visit CVS stores every day. CVS customers are looking for excellent service, savings, and value.

CVS is a leading retail brand that offers a diverse customer base with varied interests. Over 85% of the U.S. population lives within 10 miles of a CVS pharmacy. CVS offers national coverage, and target capabilities include store selection at the region, state, city, and even zip code level.

In every CVS shopping bag, EMG pre-inserts a four-color page Bag Insert. A well-done Bag Insert is a chance to deliver a helpful message. Over 100 million shopping bags are distributed to CVS customers monthly in the front-of-store and pharmacy areas. EMG allows you to place your ad inside retail shopping bags with our Bag Inserts. Own a highly efficient direct marketing vehicle while partnering with the number-one pharmacy chain in North America. Here are some key advantages to advertising on shopping Bag Inserts at CVS Pharmacies:

Targeted Reach: CVS Pharmacies have a vast customer base, with numerous customers visiting their stores regularly. By advertising on Bag Inserts, businesses can effectively reach a targeted audience interested in health and wellness products, medications, personal care items, and more. This targeted approach ensures that your advertising message reaches the right audience, increasing the chances of engagement and conversion.

High Visibility: Bag Inserts are placed directly in customers' shopping bags at the point of purchase, ensuring high visibility for your advertisement. This prime location guarantees that customers will see your message when they unpack their items, increasing the chances of brand recall and creating a lasting impression.

Increased Brand Awareness: Advertising on Bag Inserts can significantly boost brand awareness among CVS Pharmacy's customers. Regular exposure to your brand message helps create familiarity and reinforces your brand's presence in customers' minds. This can be especially valuable for new or lesser-known brands looking to establish themselves in the market.

Cost-Effective Marketing: Bag Inserts can be a cost-effective marketing strategy compared to traditional advertising methods. Bag inserts' production and distribution costs are generally lower than other media formats, such as TV or radio commercials, billboards, or print ads. This affordability makes it an attractive option for businesses with limited marketing budgets.

Cross-Promotion Opportunities: CVS Pharmacy offers a diverse range of products and services, including health and beauty products, over-the-counter medications, prescription drugs, and more. By advertising on Bag Inserts, businesses can leverage this diverse product range to cross-promote complementary or related products. For example, a sunscreen brand can advertise alongside a promotion for vacation travel essentials, maximizing exposure and targeting customers likely to be interested in their products.

Increased Sales and Customer Engagement: Bag Inserts can serve as a call-to-action, encouraging customers to take advantage of special offers, discounts, or exclusive promotions. Businesses can drive immediate sales and foster customer engagement by offering coupons or limited-time deals on the inserts. This form of direct marketing can also incentivize customers to visit your store or website, leading to increased foot traffic and online conversions.

Measurable Results: Bag Insert campaigns can be tracked and measured for effectiveness. By including unique discount codes or URLs on the inserts, businesses can monitor customer response and gauge the success of their advertising efforts. This data-driven approach enables businesses to make informed decisions about future campaigns and optimize their marketing strategies.