Experiential Marketing Advertising
Give People a Brand Moment They’ll Talk About
OOH Advertising Solutions
Experiential Marketing Ad Placements
Ads get seen. Experiences get remembered — and shared. When someone spins your prize wheel, samples your product from a branded truck, or stumbles onto a pop-up that stops the sidewalk, your brand shifts from something they scrolled past to something that happened to them. The numbers back it up: 91% of consumers leave live brand experiences with more positive feelings about the brand, and 85% are more likely to make a purchase after participating in a brand activation.
Encompass Media Group has been creating brand experiences since 2001 — mobile tours, PR stunts, installations, venue takeovers, and street teams — planned, staffed, and executed end to end, with social media built in so the buzz outlives the event.
Brand Activation Advertising Placements
PR Stunt Advertising Placements
Mobile Tours Advertising Placement
Corporate Events Advertising Placement
What Is Experiential Marketing Advertising?
Experiential marketing is live, in-person brand engagement: instead of showing people a message, you invite them into an experience. That can take many forms —
- Brand activations — branded trucks, pop-ups, sampling events, and interactive setups in high-traffic locations
- Mobile tours — a wrapped vehicle and trained brand ambassador team traveling city to city or neighborhood to neighborhood
- PR stunts — attention-grabbing moments engineered to earn press coverage and social sharing
- Venue takeovers and installations — transforming a space into an immersive brand environment
- Corporate events — branded experiences for launches, milestones, and customer engagement
What every format shares is participation. People taste, play, scan, sign up, take photos, and post — and that participation is why experiential outperforms passive media: 80% of consumers say in-person events are the most trusted way to discover new products, and roughly 70% of people who engage with a brand experience become repeat customers. Layer in social amplification — attendees photographing and sharing the moment — and a one-day event keeps working for weeks.
Examples of Experiential Marketing Advertising Campaigns
How Does It Work?
Every EMG experiential program follows a proven three-phase process:
Step 1 - Pre-planning
We start with the outcome you want — sign-ups, sales, press, awareness — and design the concept backward from it. Then we lock the logistics: locations, permits, vehicles, staffing, creative production, and the measurement plan. Great activations look spontaneous; they’re anything but.
Step 2 - Execution
On event days, communication is the name of the game. EMG manages the brand ambassador teams, keeps the schedule tight, ensures every element is in place, and documents the experience in real time — clients can follow along live as the day unfolds. Trained ambassadors do more than hand things out: they tell your brand’s story, capture sign-ups on tablets, and turn passersby into participants.
Step 3 - Post-event
You get a complete recap and review — what ran, where, and what it produced — plus a professionally cut Sizzle Reel that packages the event’s best moments into content your brand can keep using long after the last table is folded.
Throughout, social media elements are woven in — QR codes, hashtag moments, photo-worthy setups — so the experience generates content as it happens.
Experiential Advertising Campaigns
Real EMG Experiential Campaigns
How to make an interactive brand activation that generates buzz. Our Experiential OOH advertising campaigns drive the press and viral social interactions brands are looking for.
The FRIENDS™ Experience.
To promote The Friends Experience openings, EMG combined street-level stunts and engagement in Philadelphia with a massive branded coffee sleeve program in Seattle — 50,000 sleeves distributed across more than 100 coffee shops, each carrying a QR code to buy tickets. The client’s verdict: “These days it takes out-of-the-box thinking to market a product. Cheers to another successful (and caffeinated) campaign.”
The Farmer's Dog.
EMG wrapped a branded food truck and ran an eight-day activation across NYC dog parks and high-traffic locations. Trained brand ambassadors told the company’s pet-health story, handed out samples in cupcake holders, distributed treat bags and discount postcards, offered dog portraits, and signed customers up on tablets — with every event documented in real time so the client could follow along live. The result: tremendous positive feedback and a wave of new subscriptions.
Fidium Fiber Internet.
A branded Fidium truck toured high-traffic locations across Maine, New Hampshire, and Vermont for ten days, with a prize wheel, branded swag, and ambassador-driven sign-ups via QR code. The clever twist: EMG purchased $500 in gift cards from local businesses each day to give away — which built community goodwill and let the truck park in front of those businesses without permits. The program ran flawlessly across all three states.
Where Does Experiential Marketing Run?
Anywhere your audience already is:
EMG plans routes and locations for maximum traffic and maximum relevance — and handles the on-the-ground realities (permits, parking, staffing, local partnerships) that make or break street-level programs.
City Streets and High-Traffic Corners
Branded trucks and street teams where foot traffic peaks.
Parks, Plazas, and Public Spaces
From NYC dog parks to downtown squares.
Retail Districts and Storefronts
Activations that drive customers straight into a purchase.
Venues, Events, and Festivals
Takeovers and sponsorship activations where crowds gather
Multi-Market Tours
The same program executed city after city, market after market.
OOH Advertising
What Are the Benefits of Experiential Marketing?
Engagement no ad can match.
Participation beats exposure. People remember what they did far longer than what they saw — and they tell other people about it.
- They Tell Others
Proven purchase impact.
85% of consumers are more likely to buy after participating in a brand activation, and about 70% of participants become repeat customers. Experiential isn’t just a brand-building play; it’s a sales driver.
- Repeat Customers
Emotional connection and trust.
91% of consumers report more positive feelings toward a brand after a live experience, and in-person events rank as the single most trusted way consumers discover new products.
- Most Trusted Way
Built-in social amplification.
Attendees photograph, film, and post — turning participants into content creators and extending your reach through their networks. With QR codes and share-worthy moments designed in, the buzz lasts long after the event ends.
- Share-Worthy Moments
Press-worthy moments.
A well-engineered stunt or installation earns media coverage that paid budgets can’t buy.
- Earns Media Coverage
Content that keeps working.
The Sizzle Reel and event photography become social posts, sales assets, and proof-of-concept for the next market.
- Proof-Of-Concept
Full-service execution.
Concept, logistics, permits, staffing, training, real-time documentation, and reporting — EMG handles all of it, so your team gets the impact without the operational load.
- Gets Impact
Out-Of-Home Advertising
Why Run Your Experiential Campaign with EMG?
Encompass Media Group has connected brands with consumers in innovative ways since 2001, and experiential is where all of our capabilities converge. As a brand activation agency backed by a full media company, we bring creative concepting, location networks, trained field teams, logistics, and reporting together under one roof. We can also amplify any activation with our other media: coffee sleeves, digital screens, posters, and more, turning a single event into a citywide campaign. Whether you need one unforgettable day or a multi-market tour, we’ll design an experience that fits your goals and your budget.
Ready to Ready to create some buzz?
FAQs
Frequently Asked Questions
What kinds of experiential programs does EMG run?
Brand activations, mobile tours, PR stunts, venue takeovers, installations, corporate events, sampling programs, and street teams — plus hybrid programs that pair an activation with EMG’s other media, like branded coffee sleeves or digital screens.
Does experiential marketing actually drive sales?
Yes — measurably. 85% of consumers are more likely to purchase after participating in a brand activation, roughly 70% of participants become repeat customers, and well-run programs capture sign-ups and sales on site through tablets, QR codes, and promo codes.
How do you measure an experiential campaign?
Through concrete outputs: attendance and engagement counts, sign-ups and sales captured on site, QR scans and code redemptions, press coverage, and social reach — all compiled in a full post-event recap, alongside the Sizzle Reel.
Who staffs the events?
Trained brand ambassadors managed by EMG. They learn your brand’s story before the event, engage the public professionally, and handle everything from sampling to tablet sign-ups.
Can clients follow the campaign while it's happening?
Yes. EMG documents events in real time, so clients can watch the program unfold live, day by day — the same way The Farmer’s Dog followed their eight-day NYC tour.
How far can a program travel?
As far as you need. EMG runs single-location events, citywide programs, and multi-state tours — like the ten-day Fidium program across Maine, New Hampshire, and Vermont.
Is EMG a brand activation agency?
Yes — brand activations are the core of EMG’s experiential practice. As a brand activation agency backed by a full media company, EMG designs the activation, staffs it, runs it, and can amplify it with coffee sleeves, digital screens, and other placements across the same markets.
How quickly can an activation launch?
It depends on complexity — a street team can move quickly, while a multi-market truck tour needs more runway for production, permits, and routing. EMG builds the full timeline in pre-planning and manages every step.