Merchandising Advertising
Your Brand, Executed Perfectly at Retail
OOH Advertising Solutions
Merchandising Ad Placements
A brand’s retail presence is only as good as its execution. The display that never got installed, the promotion still hanging a month after it ended, the empty shelf nobody reported — every one of them is lost revenue that no headquarters dashboard can see. EMG’s merchandising services put trained field teams inside the stores, installing, maintaining, auditing, and reporting on your brand’s presence — so what was planned in the boardroom is what customers actually see at the shelf.
Encompass Media Group has provided retail merchandising and in-store support since 2001, across the same store networks that power our advertising media. Here’s how it works.
Convenience Stores and Bodegas Advertising Placement
Liquor Store Advertising Placements
Pharmacies and Drugstores Advertising Placements
Delis, Groceries, and Neighborhood Retail
What Is Retail Merchandising Advertising?
Retail merchandising is the in-store execution arm of your brand: professional field teams who physically place, install, refresh, and verify your materials and products at retail. EMG’s merchandising network covers the full scope of in-store merchandising work:
- Point-of-sale placements — getting your brand into the highest-value real estate in the store
- CPG in-store support — hands-on execution for consumer packaged goods brands
- POS materials and installations — professional POS installation services for displays, signage, and fixtures
- Resets and mandated work — executing planogram changes and retailer-mandated updates on schedule
- Continuity services — regular return visits that keep every placement fresh, stocked, and compliant
- On-shelf availability alerts — field eyes that catch out-of-stocks and report them before they cost you sales
- Turnkey services and auditing — end-to-end programs with store-level verification of every task
Why it matters: the shelf is where the sale happens. Industry research has long shown that a large majority of purchase decisions are finalized in-store — and globally, retailers lose enormous sums every year to out-of-stocks and execution failures. Merchandising is the discipline that closes the gap between the plan and the shelf.
Examples of Merchandising Advertising Campaigns
How Does It Work?
EMG manages the program end to end:
Step 1 - We scope your program.
You tell us what needs to happen at retail — a new display rollout, a promotional installation, ongoing continuity visits, a reset wave, or an audit — and across which stores, chains, or markets. EMG builds the store list and the field plan.
Step 2 - We produce and prepare materials.
Displays, signage, clings, and POS materials are produced to spec (or received from your team), kitted, and routed to the field.
Step 3 - Our teams execute in-store.
Trained merchandisers visit each location and do the work: installing displays, placing signage, executing resets, stocking and fronting product, and building relationships with store staff that keep your placements protected between visits.
Step 4 - We maintain with continuity visits.
Retail decays fast — signage falls, displays migrate, competitors encroach. Scheduled return visits keep every placement in position, current, and compliant, and replace anything worn or missing.
Step 5 - We audit, alert, and report.
Every visit is verified with store-level reporting, typically including photos. On-shelf availability alerts flag out-of-stocks as our teams find them, and audit programs give you an honest, store-by-store picture of how your brand actually looks at retail.
Where Does EMG Merchandising Run?
EMG’s field teams work across the retail environments where everyday purchases happen — the same store networks that power our advertising media:
And within each store, EMG installs the full range of branded placements: one-sheet posters, retail window bulletins, cooler clings, window clings, door clings, floor graphics, counter mats, banners, ATM topper displays, stand-alone displays, coin trays, take-ones, shelf talkers — up to full store dominations that turn an entire location into your brand’s showroom.
Convenience Stores and Bodegas
High-frequency, impulse-driven retail where placement is everything
Pharmacies and Drugstores
Health, wellness, and personal-care shelf and counter work
Liquor Stores
Displays, shelf talkers, and cooler programs in a category built on in-store decisions
Delis, Groceries, and Neighborhood Retail
Community stores with loyal daily customers
Gas Stations and Hardware Stores
Counter, window, and in-store placements at everyday stops
OOH Advertising
What Are the Benefits of EMG Merchandising?
Execution you can verify.
The difference between a plan and a program is proof. EMG’s store-level reporting and auditing show you exactly what was installed, where, and when — no guessing whether the rollout actually rolled out.
- Proof In The Rollout
Point-of-purchase influence.
In-store placement puts your brand in front of shoppers at the exact moment of decision — at the counter, on the cooler, at the shelf — where a well-placed display directly moves product and drives impulse purchases.
- Exact Moment
Protection against out-of-stocks.
An empty shelf is invisible from headquarters. On-shelf availability alerts turn every field visit into an early-warning system, catching stock-outs and placement failures before they quietly drain sales.
- Alerts
Placements that stay placed.
Retail conditions degrade in days, not months. Continuity visits keep displays standing, signage current, and competitors out of your space — so the placement you paid for in week one is still working in week twelve.
- Works For You
Store relationships that money can't buy.
EMG’s teams have worked these store networks for years. Retailer relationships get displays approved, placed in better positions, and protected between visits.
- Established Relationships
One partner, media and merchandising.
Because EMG runs advertising networks in the same stores, brands can pair merchandising with in-store media — a cooler cling, a counter mat, a window bulletin, and a digital screen spot, all installed and maintained by one team under one program.
- One Team, One Program
Scalable and turnkey.
From a single-chain display rollout to a multi-market continuity program covering thousands of stores, EMG handles production, kitting, field execution, and reporting — your team approves the plan and reads the results.
- Results are In
Out-Of-Home Advertising
Why Run Your Merchandising Program with EMG?
Encompass Media Group has connected brands with consumers at retail since 2001. As a retail merchandising company that also operates media in the same stores, we pair trained field teams with the store relationships we’ve built across two decades — which means faster approvals, better placements, and execution you can actually verify. Whether you need a one-time installation wave, ongoing continuity coverage, or a full audit of your retail presence, we’ll build a program that fits your goals and your budget.
Ready to see your brand executed perfectly at retail?
FAQs
Frequently Asked Questions
What's the difference between merchandising and in-store advertising?
Advertising is the message; merchandising is the execution. EMG’s in-store media places your brand’s message in stores, while merchandising services physically install, maintain, stock, and audit your presence at retail. Many brands run both together under one EMG program.
What kinds of placements can EMG install?
The full in-store range: one-sheet posters, retail window bulletins, cooler, window, and door clings, floor graphics, counter mats, banners, ATM toppers, stand-alone displays, coin trays, take-ones, shelf talkers, and complete store dominations.
What are resets and mandated work?
Resets are scheduled rearrangements of shelves and displays to a new planogram; mandated work is execution retailers require by a deadline. EMG’s teams handle both on schedule, across every store in the program.
What are on-shelf availability alerts?
Field-level monitoring for out-of-stocks. When an EMG merchandiser finds your product missing from the shelf, it’s reported immediately — catching lost-sales situations that headquarters data often misses or catches late.
How do I know the work was actually done?
Every visit is verified with store-level reporting, and audit programs provide an independent store-by-store picture of your retail presence. Verified execution is the core of the service.
What kinds of brands use EMG merchandising?
CPG and beverage brands, snack and confection companies, financial services and consumer brands running retail programs, and any brand whose products or promotions live in convenience, pharmacy, liquor, and neighborhood retail.
How quickly can a program launch?
Installation waves can move within weeks depending on scale and materials; continuity and audit programs are scheduled to your calendar. EMG manages the full timeline from scoping to reporting.