Digital Screen Advertising
Your Message, Right Where People Shop
OOH Advertising Solutions
Digital Screen Ad Placements
Think about the last time you waited in line at the pharmacy. You stood there a few minutes, maybe glanced at your phone, and then looked up — right at the screen near the counter. That’s the moment digital screen advertising is built for. Your brand shows up on a bright, moving screen in a place people already go, while they’re standing still and looking around.
Encompass Media Group has run place-based media since 2001, and today we operate digital screen networks in pharmacies and stores across New York City. Here’s how the format works.
Pharmacy Advertising Placements
Retail Stores and Mall Advertising Placements
Grocery Store Advertising Placements
Gas Stations and Convenience Stores
What Is Digital Screen Advertising?
Digital screen advertising — often called digital out-of-home, or DOOH — is advertising on digital screens in public places. Think pharmacies, grocery stores, retail shops, malls, gas stations, transit stations, and medical offices.
The big difference from a printed poster or billboard is that the screen is digital. That means your ad can move. You can run video, animation, rotating offers, or messages that change by time of day. And if you want to swap your creative mid-campaign, you can do it in minutes instead of reprinting and reinstalling.
It reaches people out in the real world — while they’re shopping, waiting, or running errands — not while they’re scrolling past ads online.
Examples of Digital Screen Advertising Campaigns
How Does It Work?
EMG handles your campaign from planning through reporting:
Step 1 - We define your audience and area.
Tell us who you want to reach and where. We pick the screens that match — by neighborhood, ZIP code, city, or DMA, and by venue type, like pharmacies for health and wellness shoppers or grocery stores for household buyers.
Step 2 - We set your schedule.
Screens can play your ad all day or only at the hours that matter most to you — the morning rush, lunch, or after work.
Step 3 - We build creative that works on a screen.
Short video or motion graphics, one clear message, and a strong call to action. A QR code makes it easy for viewers to act right away.
Step 4 - We launch and keep it fresh.
Your ad goes live across the network. Need to change an offer or add a new spot? We update it remotely — no reprinting needed.
Step 5 - We report on results.
You’ll see where and when your ad ran, how many times it played, and scans or redemptions if your creative includes a QR or promo code.
Where Does Digital Screen Advertising Run?
Screens are placed in everyday spots where people spend time and make buying decisions:
Because these are neighborhood places, you can target a few blocks or run across an entire city.
Pharmacies
Near the counter and in the waiting area, reaching health-minded shoppers while they wait for prescriptions
Grocery Stores
Reaching household shoppers on their weekly trip, close to the products they're buying
Retail Stores and Malls
Catching shoppers who are already in a buying mood
Gas Stations & Convenience Stores
Reaching drivers and commuters during a quick stop
Transit Hubs and Medical Offices
Reaching people while they wait, with little else to look at Because these are neighborhood places, you can target a few blocks or run across an entire city
OOH Advertising
What Are the Benefits of Digital Screen Advertising?
Motion gets noticed.
A moving screen pulls the eye in a way a still poster can’t. Video and animation help people notice your message and remember it later.
- People Will Notice
Change your ad anytime.
New promo this week? Different message for the weekend? Update your creative quickly without printing a thing.
- Different Message Anytime
Right time, right place.
Run ads only during the hours that matter, and only in the neighborhoods or ZIP codes you care about.
- Hours That Matter
Close to the purchase.
Your ad shows up in the store, often just steps from the shelf — when people are already deciding what to buy.
- Your Ad Shows Up
Real reporting.
You get data on where and when your ad played, plus QR scans and promo-code redemptions to tie results back to the campaign.
- Tie Results Back
Works with your online marketing.
Digital screens pair well with social, search, and mobile ads, so people see your brand both online and out in the real world.
- People See Your Brand
Out-Of-Home Advertising
Why Run Your Digital Screen Campaign with EMG?
Encompass Media Group has connected brands with real customers through place-based media since 2001. We run digital screen networks in pharmacies and stores across New York City, and we handle everything for you — screen selection, scheduling, creative, launch, updates, and reporting. Whether you’re a local business that wants to reach your own neighborhood or a national brand running in multiple markets, we’ll build a campaign that fits your goals and your budget.
Ready to get your brand on screen?
FAQs
Frequently Asked Questions
What is DOOH advertising?
DOOH stands for digital out-of-home. It’s advertising on digital screens in public places like pharmacies, grocery stores, malls, and gas stations.
What's the difference between digital screens and a billboard?
A billboard is usually printed and stays the same for weeks. Digital screens can play video, rotate several messages, change by time of day, and be updated remotely in minutes.
What is programmatic DOOH?
Programmatic DOOH means your ads are bought and placed automatically across a network of screens using real-time data. It makes it easier to target by location and time and to adjust a campaign while it’s running.
Can I target a specific neighborhood?
Yes. You can pick screens by ZIP code, neighborhood, city, or DMA, and by venue type — like pharmacies or grocery stores.
How do I know if my campaign is working?
You’ll get reports showing where and when your ad ran and how often it played. Adding a QR code or promo code lets you track scans and sales tied to the screens.
What kinds of businesses use digital screen advertising?
Healthcare and wellness brands, consumer products, retailers, restaurants, entertainment, financial services, political campaigns, and local businesses all use it.
How quickly can a campaign launch?
Because nothing has to be printed, digital campaigns can often go live soon after creative is approved. EMG manages the full timeline for you.