Coffee sleeve advertising combines physical interaction, extended exposure and everyday routine in a format that can travel with the consumer long after the purchase.
As year-end budgets come into focus, place-based OOH gives advertisers a flexible way to reach consumers where seasonal spending and decisions are already happening.
Encompass Media Group (EMG) is expanding its workplace DOOH offering, giving advertisers the opportunity to reach audiences inside WeWork locations through EMG’s growing portfolio of digital media partnerships.
Why static OOH and DOOH deserve a bigger role in online-first media plans. A digital action does not always start on a digital screen.
As OOH moves closer to purchase and action, location is becoming more than a way to deliver an impression. It is becoming part of the targeting strategy.
Don’t miss out on new insights from our agency. Sign up below to receive new articles as they are published.
