Gas Station Advertising
Reach Drivers During Every Fill-Up
OOH Advertising Solutions
Gas Station Ad Placements
Think about the last time you filled your tank. You got out, started the pump, and stood there for a few minutes with nothing to do but wait — eyes on the pump, the screen, the sign above it. Then you probably walked inside for a drink or a snack. Gas station advertising puts your brand in front of people during that pause and follows them right into the store.
Encompass Media Group has run place-based media since 2001, with gas station campaigns available across markets nationwide. Here’s how the format works.
Pump Screen Advertising Placements
Nozzle /Pump Handle Placements
Gas Pump Toppers (gas poppers) Advertising Placements
Inside The Store Advertising Placements
What Is Gas Station Advertising?
Gas station advertising is out-of-home advertising at fuel stations and their convenience stores. It includes digital screens built into the pump, gas pump toppers (sometimes called gas poppers), nozzle and pump handle ads, window clings, and signs inside the store.
What makes it work is the pause. Drivers have to stand at the pump while their tank fills — usually about 3 to 5 minutes. They aren’t driving past at 60 miles an hour like they would with a billboard. They’re standing still, a few feet from your ad.
And because many of them head inside to pay or grab something, your message reaches them again right where they’re about to buy.
Examples of Gas Station Advertising Campaigns
How Does It Work?
EMG handles your campaign from station selection through reporting:
Step 1 - We define your audience and area.
Tell us who you want to reach. We pick stations to match — by region, DMA, ZIP code, market size, or fuel volume — whether that’s a handful of local stations or thousands nationwide.
Step 2 - We choose the placements.
Pump screens and toppers catch drivers while they fuel. Nozzle and handle ads sit right in their hand. Window clings, counter signs, and cooler door ads reach them inside the store. Most campaigns mix a few so people see your message more than once per stop.
Step 3 - We design creative for a quick, focused moment.
Drivers have a few minutes, so the message should be simple: one idea, a clear offer, and an easy next step like a QR code or promo code.
Step 4 - We place and run the campaign.
Printed pieces are produced and installed across your stations. Digital pump screens can be scheduled by time of day and updated during the campaign.
Step 5 - We report on results.
You’ll know which stations ran your campaign and for how long, plus impression reporting on digital screens and scans or redemptions from QR and promo codes.
Where Does Gas Station Advertising Run?
Your ad can show up at almost every step of a driver’s stop:
Gas stations are everywhere — in cities, suburbs, and along highways — so campaigns can stay local or run across the country.
Pump Screens
Video and digital ads built right into the fuel pump, playing while the tank fills
Gas Pump Toppers (gas poppers)
Printed, backlit, or digital panels mounted on top of the pump at eye level
Nozzle and Pump Handle Ads
Your message literally in the customer's hand
Pump Wraps
Branded graphics on the side of the fuel dispenser
Inside The Store
Window clings, counter signs, cooler door ads, and in-store displays
Around The Lot
Parking lot and outdoor signs at the station
OOH Advertising
What Are the Benefits of Gas Station Advertising?
A captive moment.
Drivers have to wait at the pump. That’s a few minutes of attention most outdoor ads never get.
- Attention Grabbing
Repeat exposure.
People fill up regularly, often at the same stations. They see your message again and again.
- Again and Again
Right next to the purchase.
Your ad runs where people are already spending money — and the store is only a few steps away.
- Repeat Exposure
More than one touch per visit.
Pump, topper, nozzle, door, counter. One stop can mean several looks at your brand.
- Eyes On Your Brand
Local or national.
Target a single neighborhood, a few ZIP codes, a whole DMA, or a national network of stations.
- National Network
Reaches drivers and commuters.
It’s one of the most direct ways to reach people who drive — commuters, families, and suburban shoppers.
- Most Direct
Measurable.
Digital screens provide impression reporting, and QR and promo codes tie results back to the campaign.
- Results
Out-Of-Home Advertising
Why Run Your Gas Station Advertising Campaign with EMG?
Encompass Media Group has connected brands with real customers through place-based media since 2001. For gas station campaigns, we handle everything — station selection, placement strategy, creative, printing, installation, digital scheduling, and reporting. Our network lets you scale across multiple markets while still targeting down to the ZIP code. It’s a strong fit for automotive, quick-service restaurants, drinks and snacks, insurance, financial services, entertainment, political campaigns, and local businesses that want to reach drivers.
Ready to get your brand in front of every fill-up?
FAQs
Frequently Asked Questions
Does gas station advertising work?
Yes. Drivers have to stand at the pump for a few minutes while they fuel, so your ad gets real attention — and many of them walk into the store right after, close to a purchase.
What's the difference between pump ads and gas pump toppers?
Pump ads are screens or signs built into the fuel dispenser itself. Gas pump toppers (also called gas poppers) are panels mounted on top of the pump at eye level. Many campaigns use both.
Can I target specific areas?
Yes. Campaigns can be targeted by region, DMA, ZIP code, market size, or fuel volume, and digital pump screens can be scheduled by time of day.
Is gas station advertising available nationwide?
Yes. You can run in a few local stations or across thousands of locations in multiple states.
How much does gas station advertising cost?
It depends on the number of stations, the markets, how long the campaign runs, and whether you choose digital or printed placements. EMG will put together a quote that fits your budget and goals.
What kinds of businesses advertise at gas stations?
Automotive brands, restaurants and quick-service chains, drink and snack brands, insurance, financial services, entertainment releases, political campaigns, and local retailers all use it.
How quickly can a campaign launch?
Most campaigns can be planned, produced, and placed within a few weeks. Digital-only campaigns can often move faster. EMG manages the full timeline.